Diary of a yoga teacher faced with Covid 19; Phase 2: Choosing your strategy: Am I ready to go online? A checklist for any aspiring online yoga teacher during Covid 19.
In my previous blog or podcast I explained why it’s my belief that taking your yoga teaching online is NOT the panacea for all yoga teachers in this time of Covid 19 crisis!
If you’ve not yet seen it:
There are some things you simply MUST have in place if you want to earn sustainable income from teaching yoga online, and even then, it may be a slow burn in terms of generating hard cash in the bank for you.
So this is a really simple but effective checklist to help you decide whether online is where you should focus your energy and your time right now.
A simple checklist to help you honestly appraise whether teaching yoga online is where you need to focus FIRST during the Covid 19 pandemic.
Be honest with yourself as you go down this list. Tick what is already in place. Place a cross where there are gaps and a question mark if you’re not sure how you’d go about that!
So, are there any gaps?
If you ticked everything then you should be teaching already pretty successfully on line! If you’re not, why the heck aren’t you because you’re SERIOUSLY missing a trick!
And if you realise there are a number of gaps – then this helps you realise what you need to have in place if you’re going to make this work – it might even explain why, if you’ve been struggling, why that is.
And by far the thing on that list which will hold you up the most from bringing hard cash into the bank is number 1.
Without an existing community who know like and trust you already – trust me – you’re either going to have to pay for advertising (PLEASE don’t do that unless you have money to burn and you’re absolutely clear who your target market is) or you’re going to have to understand that you’re competing against the likes of Yoga with Adrienne, Yoga U online and the thousands of free videos people can get on YouTube.
Seriously – if you thought you had competition OFFLINE when you were teaching – you ain’t seen nothing yet when it comes to online competition.
Don’t let this dishearten you.
Instead, realise right now you have an opportunity to start putting some of these things in place: to reduce the gaps and ensure you’re in the best place possible to thrive as a yoga teacher in future.
If you want to join a community of like-minded yoga teachers, determined NOT to let the Covid-19 define or destroy them, make sure you’re part of the Yoginiors Facebook group, where, over the next few weeks I’ll be sharing what works and what doesn’t at a time like this.
Namaste,
Shona
Actions you can take
Join our FB group; and tell us your story of how you’ve coped with the Covid -19 crisis. Whether you’ve successfully transitioned online or struggled, I’d love to hear your stories. They will help others either realise they are not alone or help inspire them to take some positive action to move them forward. And it will help me understand how to design training that will support you better – so you learn, grow and thrive.
