Pathway to Profit
Build a £30k part-time yoga teaching schedule
around mid-life to later years students.
From a teacher of 74 with 121 students and over a decade of doing exactly this.
Is this you?
- You put your heart and soul into teaching, work hard to be inclusive and welcoming to anyone but sometimes your income hardly covers the hall, never mind all the other costs...all leaves you feeling drained.
- You're seeing teachers in Facebook groups struggling to cover costs never mind pay bills, blaming the economy, too much competition and even the weather — leaving you feeling even more despondent and that this is "just the way it is."
- Courses — enhancing your teaching skills or giving help with marketing — sit on your computer either unfinished or not implemented.
- You’re tired of the hustle. As I was, you’re looking to reduce working hours, whilst still contributing financially to the household and without giving up the thing that brings you joy.
I've felt that cliff edge in my first business — anxiety around not enough income; wondering if revenue would cover the bills.
I've said "Yes" to things I should have said "no" to, because I was afraid of losing income.
And yes — I've paid for courses that I sometimes didn't even start, never mind finish and act on.
What I need you to know is —
It really is simpler than it looks and requires fewer changes than you think.
You can't change the economy or the weather but a few modest changes can give you back the confidence in what's possible.
One of my own teachers used to talk about the "show horse" and the "work horse."
And I think it's relevant, not just in our teaching for students - it's surprisingly relevant in business too.
Ever noticed how your students sometimes strive for the "show horse" pose — when they haven't understood the foundations of applying that pose safely or mastered it at a basic level first?
Ever seen someone trying to launch themselves into a shoulder or headstand - when they haven't mastered some control and ease in their core? Then they wonder why they struggle or get injured.
Business is no different.
Building a business model that doesn't rely on who walks in your door that week
will strengthen your core foundations.
And that’s precisely what these 12 weeks are for..
So what is Pathway to Profit?
My aim is to help you master a rhythmic flow of enquiries and students to create a £30k part-time teaching schedule around mid-life to later years students.
- 12 weeks of mentoring and support.
- Two LIVE mentoring calls each week:
Mondays 1.30 to 3pm
Thursdays 2pm to 3.30pm
Come live or send in a question and have it answered on the recording.
- Structured recorded training, released as you complete and act on the previous one.
This also gives you another space to submit your ideas, ask questions and receive feedback specific to you. - Lifetime access to the material in the course.
Joining is immediate. No waiting for a launch day. Your first coaching call is within days – whenever you start.
Without a stable business model first, teachers often find themselves investing time, money and energy into increasingly complex strategies before their foundations are strong enough to support them.
No wonder they feel anxious and disheartened.
Instead of this anxiety how would it feel to have
- A business model that pays you whether or not everyone turns up – so you have less anxiety over money and increased enjoyment of teaching.
A simple marketing process in place that ensures a constant stream of new enquiries.
No “chasing.” Just an understanding of how to position yourself to attract new students really interested in your offers.
(If you “hate” marketing, I promise you, this is not onerous, once you understand some key principles.)- A better understanding of this market and how to teach in a way that makes you stand out from other teachers.
- Offers and pricing you can say out loud without feeling awkward or apologetic.
How would it feel to create a timetable built around the life you want
NOT the slots you were offered?
Pathway to Profit helps you focus on building a stable cash-flow engine first.
Because when profit is present, something important happens:
Profit creates options.
Options create freedom.
And you create more confidence and sense of ease.
So what does my teaching schedule look like?
- 10 weeks holiday a year. (Planned September the year before.)
- 15 weeks teaching only 6 classes a week – Tuesday to Thursday – so long weekends.
- 30 weeks teaching 10 classes a week. (3 of which are online so no need to leave the house!)
- Currently 121 active students. Never below 100 during that decade.
All this, with a regular, and predictable revenue of £30k over a year.
Retreat days (when I choose to run them) add another £10k from 3 days.
That’s revenue, not profit. Hall hire, booking systems, insurance and the rest come out of that.
Now honestly?
That model won’t build overnight (for me it wasn’t £30k in year 1 and I had other income coming in while it built) but what these 12 weeks WILL do is ensure you have what you need in place for more predictable income and growing student numbers.
Not sure if this will work for you?
I understand.
And I want to see you succeed – because if you do, it supports a mission close to my heart: to help students in mid-life and older to age better through yoga and associated practices.
This is more than a (challenging!) project for me: it’s a mission!
So – to do everything I can to support you to succeed,
there is a guarantee with this programme:
Do the work and don’t make your investment in this programme back in the 12 weeks and I will continue to coach you for free until you do.
Now you have to do your part! I can’t do your press-ups for you!
To qualify for this you need to:
- Attend at least 10 of the 24 coach calls – or submit a question when you can’t make it, which counts.
- Complete the assignments and submit for review and feedback from me, through the coaching platform.
- Attendance and completion are tracked in the platform – so this is not a judgement call. It’s totally transparent and fair.
This is not for you if:
- You want a shortcut to 6 figures? In my experience this is a myth!
- You want a fully functioning, profitable, online business straight away.
If you struggle to fill classes face to face right now all I can honestly tell you is you’re going to struggle even more trying to make it work online. This programme will not help you with that.
- You're not interested in working with this age group.
If you're a real Ashtanga, high energy yoga fan that’s absolutely fine.
But mid-life and older are often not only free in the daytime, but like day-time classes.
The twenty-somethings looking for strong Ashtanga styles are more likely to want evenings classes.
I guess the question is: Which do you want to be teaching when you're 65?
How much time will this take me?
Another honest answer: you are going to require some time each week. Of course you are.
Did you expect me to say anything different?
Like the student who wants results – I’m honest with them up front: yoga can help – but dropping in occasionally is not going to help them get real, tangible results. It’s those students who really want the transformation you’re offering: who attend regularly and who even tell you they have started doing a little at home – who you just know will do well – and they do!
Like everything else – the more time you commit to this , especially in these first 12 weeks, the better results you will have and the quicker they will come too.
One of the first things you learn in the programme is how to make this manageable – but if you can find 90 minutes at least 4 or 5 times a week to work on this – you could have your marketing sorted, at least 2 new offers out and new students enquiring and joining – within that 12 weeks.
It just takes one successful course offer and a tweak to your business model –and you’ve made back your investment AND learned a skill that is repeatable – over and over again.
And the real beauty of this?
Once you’ve put in that groundwork, the model quietly runs with very little effort
other than preparing for your classes and your admin.
What's the investment?
- £975 in full
- Or 3 payments of £350. Total £1050.
(If a payment fails, access pauses until it clears)
What would you charge a client for more personal tuition and support as a yoga teacher? £90? More?
This programme gives you 24 small group calls where I work with people individually PLUS individual feedback through the training platform.
PLUS you have the guarantee.
.
QUESTIONS?
Q: Not sure it will work for me.
A: First, if you’re not sure about this, that’s exactly what the clarity calls are for. They’re not to persuade or push you towards joining – they’re to genuinely give us both an opportunity to see if this could be a fit for you. It’s in my interest to see you succeed. If I feel I am not the right fit for you as a mentor or the programme simply doesn’t give you what you need, I will say so. It’s in no-one’s interest to do otherwise.
And secondly, if you do enrol, that’s exactly why there’s a guarantee – to give you every chance of succeeding.
Q: Not the right time. Life is doing something difficult right now.
A: Sometimes we see something we know could really help us but it genuinely isn’t the right time. – and my honest answer in that case?
Then don’t.
But, unlike so many other courses you may see, I don’t play the launch game, restricting access to a date when a programme starts and finishes. When you are ready – you start. Why would I hold back motivation at the exact time you’re ready? Doesn’t make sense to me.
The only thing I’d gently suggest you consider is to ask yourself the question: Is this a pattern I see in myself?
Because honestly? If your life is anything like mine – there is never a perfect moment. I’ve seen that pattern in myself. Just worth a little time reflecting on what might be behind this holding back and considering the cost of continuing to not find the right time? I'm happy to be a sounding board - use the link below to book a clarity call.
Q: I’ve bought something before and never opened it.
A: Oh boy! I’ve been there! And experienced the guilt that goes with it.
Which is why this programme has some “safeguards” and accountability built into its design to try to reduce this valid concern.
The course platform itself drip feeds the material deliberately, only releasing the next training when you have completed the module before it and reported back your thinking/actions. (I’m not precious about this – if, in a coach call it appears sensible for you to be able to access another training which is more relevant for you at that point, then you’ll get that access )
It also flags up to me if you have not been active for a while and prompts touching base to just check you are OK and if there’s anything I can do to support you.
My promise – I will do all I can to support you as you learn and take action.
Q: I don’t like the tech and marketing side.
A: Tech wise – I really do keep it very simple. There may well be things you already have in place – a CRM system and a booking system.(And if not, you’ll get help working through that process.)
I’ll also encourage you to have a simple book-keeping system.so you can really see what’s going on with your numbers.
But complex funnels, advertising systems and platforms to support things like courses? Not necessary.
As for marketing, you’ll learn some simple, low-cost or no cost ways of getting your message out to increase visibility and enquiries without it taking masses of your time or draining your mojo.
That’s exactly why this business model feels so much more relaxed.
Might a chat about your specific situation help?
You’re welcome to book a free 30 minute clarity call if you'd like to talk things through first.
Still have questions I haven’t answered?
Still unsure if this is the right fit for you right now?
Then do book a clarity call.
Honestly? There will be no pressure – that’s not my style, and it’s not in my interest either. It’s a 30 minute 1-1 with me - listening, rather than talking – to understand where you’re at, what you hope to achieve and consider if this programme might be what will help you get there or not.
You’ll see some suggestions about what it’s really helpful for you to prepare for that call – what you can expect me to ask you. Simply choose a slot from the calendar – and I look forward to chatting with you on the call.
Book a clarity call.
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